First, create your pixel at Facebook. In Fienta, enter it into form under Settings > Integration. Now all your published events send the following actions to Facebook:
- PageView - every time your event page is viewed.
- InitiateCheckout - when ticket buyer has chosen tickets and clicks to next step to enter contact information.
- AddPaymentInfo - when ticket buyer has entered all information including payment details and clicks to be forwarded to complete the payment.
- Purchase - after successful payment. This event includes purchase amount which is sent to Facebook.
Read more about Facebook Pixel.